REDIALLE
WE ARE US
REDIALLE (rid-jial) is a family-run brand blending everyday styles from West and South Africa.
We honour humanity through modern silhouettes inspired by tradition and crafted with textiles sourced across Africa—each piece a tribute to culture, craft, and community.
Our journey with REDIALLE led us to build a small sanctuary in Senegal—a homestead where we care for animals and dream of a life rooted in the land.
We know fashion won’t solve the climate crisis overnight. But we believe in doing better—by working closely with our suppliers, choosing quality fabrics, and embracing a slower, more thoughtful way of creating.
Fair Labour • Thoughtful Design • Slow Fashion
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Where community meets craft.
You’ll find us at markets across South Africa - sharing our story one garment at a time. These moments allow us to connect directly with you, to celebrate handmade pieces, and to bring the warmth of REDIALLE to life.
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Our Family Farm in Senegal
Our little piece of paradise. What started with a dream has grown into a peaceful homestead in Senegal - where farm animals roam, the air is rich with promise, and life moves slowly. This land grounds us and fuels our vision of fashion that nurtures, sustains, and respects.
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Silhouettes & Textiles
Where tradition meets modern form. Our garments, seen here in-store - each piece designed with care, intention, and a love for detail. Think breathable linens, structured cottons, flowing silhouettes—made to move with you and tell a story.
